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TikTok Tests 30-Minute Uploads, Challenging YouTube for Long-Form Video Dominance

In a move that could shake up the online video landscape, TikTok is testing the ability for users to upload videos up to 30 minutes long, a significant increase from the previous 10-minute limit. This marks a bold step for the popular short-form video platform, which has traditionally been known for its bite-sized, short form content.


TikTok Tests 30-Minute Uploads, Challenging YouTube for Long-Form Video Dominance short form videos
TikTok Tests 30-Minute Uploads, Challenging YouTube for Long-Form Video Dominance

The move is seen by many as a direct challenge to YouTube, the long-standing king of online video. YouTube has long been the go-to platform for creators looking to share longer-form content, and TikTok's foray into this territory could potentially poach some of YouTube's user base.


However, some creators are concerned that longer videos may not be well-received by TikTok's user base, which is accustomed to the platform's fast-paced, snackable content. There are also concerns that longer videos could lead to issues with spam and low-quality content.


TikTok is aware of these concerns and is taking steps to mitigate them. The platform is testing features that make it easier for viewers to consume longer videos, such as a horizontal full-screen mode and a fast-forward feature. TikTok is also committed to moderating content and ensuring that the platform remains a positive and enjoyable experience for all users.


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