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Content Creation Tips for Direct Messaging, also known as DMs

Updated: May 17

Direct messages offer a unique space for creative content that fosters connection and engagement. But forget blasting out generic posts – DMs require a more personal touch.

man uses phone to send multiple direct messages
Never use direct messaging to spam your audience.

If you aren't already, be sure to include the "message me" button on your Instagram posts to start building your audience of people who communicate with you through direct messaging.

Here's how to craft compelling DM content that gets noticed:

1. Embrace the Ephemeral: Platforms like Instagram and Snapchat offer disappearing content features like Stories and disappearing messages. Leverage this! Create exclusive behind-the-scenes glimpses, limited-time offers, or interactive polls that pique viewers' interest and encourage them to act before it's gone. Be sure to send your story to each follower so they know it came directly from you.

2. Get Visual (and Interactive): People are drawn to visuals. Use high-quality images, short video snippets, or even GIFs to grab attention in your DMs. Don't stop there! Incorporate elements like polls, quizzes, or questions to spark conversations and keep your audience engaged. Remember, this is NOT a selling message, but something that should make them feel good. Or as our client Deepak Chopra would say, "give them a dopamine hit."

3. The Power of Personalization: DMs allow you to directly address your audience. Use this to your advantage! Personalize your message by referencing past conversations, their interests, or even their birthday. A little personalization goes a long way in building rapport. Use the Meta Business Suite to add tags to the messages that come in to help you sort your growing audiences.

4. Exclusivity is Key: People crave a sense of belonging. Offer exclusive content like early access to new products, sneak peeks at upcoming projects, or discount codes through DMs. This makes them feel valued and incentivizes them to keep an eye out for your messages.

5. Let Your Audience Co-Create: DMs are a two-way street. Encourage user-generated content by asking questions, running contests through DMs, or inviting feedback on product ideas. This fosters a sense of community and keeps your audience actively participating.

Bonus Tip: Make it Fun! Don't be afraid to inject some personality and humor into your DM content. Use emojis, playful language, or even lighthearted memes to make your messages stand out and leave a positive impression.

By implementing these content creation tips, you can transform your DMs from a bland inbox to a vibrant space for connection and engagement.

Remember, in the age of direct messaging, it's all about building genuine relationships with your audience, one DM at a time.

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