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Mastering the Marketing Lingo - Your Guide to Essential Marketing Terminology

  • Writer: Angie Lile
    Angie Lile
  • May 18, 2024
  • 7 min read

Social media is a realm in and of itself. It's a little bit of PR for the PR agencies, it's a little bit of marketing. And unfortunately, the PR and the marketing folks didn't always use the same marketing terminology.

picture of a word cloud using marketing terms
Mastering Marketing Terms

So when everything meets together in the middle of social media, we get a little bit of confusion.


For instance, when I say I need "assets", the PR person might not understand exactly what a marketing person is going to understand about that term.


We're here to take you through some of the most common marketing jargon and fill you in on where some of those overlaps might be confusing.

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