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The Phone vs. The Computer: A Video Creation Tango

Video has become the undisputed king of marketing, but the throne room for creating it has undergone a dramatic shift. The question on every small business owner’s mind: should you wield the ever-present smartphone or harness the power of your computer?


The answer, like most things in life, isn't so black and white. Both options offer distinct advantages and disadvantages, and the true magic lies in learning to use them together, like complementary ingredients in your favorite meal.


The smartphone reigns supreme in the realm of convenience. It's always in your pocket, a trusty companion ready to capture those fleeting moments of inspiration or customer interactions. Shooting on the go is a breeze, perfect for keeping your content fresh and spontaneous.


Additionally, the raw, unfiltered aesthetic of smartphone videos resonates with viewers seeking genuine connection, especially on platforms like Instagram, Snapchat and Tiktok. It feels real, unpretentious, and fosters a sense of trust, especially if the video lacks branding.  Plus, social media platforms were practically built for smartphone-shot content – perfectly sized for quick uploads and easy engagement.


On the other hand, the desktop computer emerges as a master of control. High-resolution cameras and the ability to connect external microphones ensure professional-looking results.


Unlike the phone's "what you see is what you get" approach, a computer setup allows meticulous control over lighting, sound, and camera angles, crafting a polished and visually-appealing production. 


Editing software unlocks a vast array of tools, transforming raw footage into compelling narratives with intros, outros, graphics, and music. Storage is also easier to manage and let’s face it, the computer makes it easier to find specific videos.


The best thing to do is to not choose one over the other, but embrace the use of both.  


The accessibility of the phone lets you capture fleeting moments and showcase authenticity, while the control offered by the computer allows you to craft polished and informative content.


By wielding both tools effectively, you can tell a richer brand story and connect with your audience on a deeper level, creating a video marketing strategy that's as captivating as a well-rehearsed tango.

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