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Kicking off Branded Effects in TikTok

Brands can now create custom sponsored effects.

Branded Effects on TikTok are custom effects sponsored by brands. The Branded Effects can be customized with specific branded elements and include useful features like a call-to-action and custom audience targeting to fit a brand's specific campaign needs.

To kick off Branded Effects in Effect House, brands can begin working with top effect creators who are already creating enormously popular effects on TikTok's effect creation platform, Effect House.

Branded Effects inspire creativity, power storytelling, and bring joy to the global TikTok community. Big brands like Pepsi have already used these Effects.

What do you think? Is your brand going to use Branded Effects?

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