Instagram is taking a page out of Snapchat's playbook with its new Friend Map feature, which is currently under development. This feature will allow users to share their location with their friends, similar to how Snap Map works. Users will have control over who can see their location, and the location data will be encrypted for added security.
So, what does this mean for social media users? Well, it could mean a few things. First, it could lead to a more social and connected experience on Instagram. Friends can see what each other are up to and potentially make plans to meet up in person. Second, it could give businesses a new way to reach their target audience. For example, a restaurant could use Friend Map to target ads to users who are in the area.
Of course, there are also some potential privacy concerns with Friend Map. Users will need to be careful about who they share their location with, and they should be aware that their location data could be used for targeted advertising.
If you do it right, social media marketing can be a powerful tool for growing your business.
Ready to unlock your 2024 social media success? Grab our FREE social media guide here: https://bit.ly/2024SocialMediaGuide
If this all sounds too time consuming then it's time to hire a social media marketing agency!
Set up a free consultation with us here