With rumors of TikTok getting banned, it's time to diversify your social media game.
Diversifying your social media platforms is essential, especially with the possibility of a TikTok ban. As an active social media user or business owner, relying solely on one platform can be risky. It's always a good idea to have a presence on multiple social media platforms. By diversifying your social media platforms, you can ensure that your content reaches a wider audience, and you have alternative channels to communicate with your followers if one platform experiences a problem. Here are our top 10 tips for diversifying your platforms:
Use multiple social media platforms: Rather than relying on just one platform, create accounts on multiple social media platforms that are relevant to your business or personal brand. This will help you reach a wider audience and reduce your dependence on any one platform.
Use the same handles on all of your platforms. It makes it super easy for people to find you on all of your platforms.
Make sure all of your social media platforms look and feel the same, it reduces confusion.
Make sure you use different passwords for your platforms and store them in a safe, easy to reach place.
Make sure you know how to download content from each platform or make sure you have a digital version stored somewhere such as your computer or use cloud storage like Google Drive.
Use different types of content: Within each platform, use different types of content such as photos, videos, stories, graphic design, infographics, live streams, and blog posts to keep your audience engaged and interested. This will also help you rank better on each platform’s algorithm.
Post less often on the “smaller” network but make sure you post consistently.
Create an email list: Most marketers have a goal to get people off of social media and onto their website where they can make a sale. But it’s also essential to communicate with your social media communities about important happenings (such as a potential shutdown or fake account notices). Collect email addresses from your followers and send them regular newsletters or updates about your business or personal brand.
Create your own website or blog: Owning a website or blog is a great way to build your online presence and control your content. This will also give your audience a place to find you if one of your social media accounts gets deleted. It’s also a great place to keep your social media communities updated on your “community rules” for each social network.
Host your own podcast so you can reach a wider audience, establish yourself as an expert, and build deeper connections with your audience. You can even record it on video to create extra content that you can share on social media!
Using multiple social media platforms can help you increase your reach, engagement, and reduce the risks of relying on any one platform. To maximize the benefits, use the same handles, maintain consistent branding, use different types of content, create an email list, create your own website or blog, and host your own podcast. By diversifying your social media presence, you can expand your online reach and build a more robust and sustainable online brand.
Subscribe to our podcast The Social Media Files here