Digital advertisement grew last month on TikTok.
Last month, congress tried to ban TikTok in the US. That did not stop brands from increasing their advertising budget on TikTok.
Advertising on TikTok in the United States grew by last month, with companies including Pepsi, DoorDash, Amazon and Apple among the top spenders. TikTok is forecasting $14 billion in revenue for 2023, up from $10 billion in 2022.
The continued increased ad spending reflects how TikTok has become the cornerstone of social media advertising for companies looking to reach the younger population, who are big users of the app. During the Super Bowl in February, several companies, including insurance provider State Farm and delivery giant FedEx, opted to spend on TikTok ads instead of traditional TV ads.
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