TikTok is hosting its first live music event, "In The Mix," on December 10th in Mesa, Arizona.
The live event will feature TikTok creators and artists, and tickets will be available for purchase on TikTokInTheMix.com starting on November 2nd.
This is the first time TikTok will sell event tickets directly to its users, suggesting that the company is interested in developing its own ticketing capabilities. This move comes at a time when TikTok is facing increasing competition from other music streaming services, such as Spotify and Apple Music, which both offer their own ticketing platforms.
It is unclear whether TikTok plans to launch ticketing capabilities within its own app in the future, but the company's new partnership with Tickets.com suggests that it is serious about competing in the ticketing market.