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TikTok Expands Partnership with the New York Yankees

Get Ready for Elevated Fan Experiences, Behind the Scenes Footage and more!

TikTok Expands Partnership with the New York Yankees

TikTok is stepping up to the plate and expanding its partnership with the New York Yankees and the YES Network to take the baseball fan experience to new heights. This collaboration aims to bring even more exciting content to TikTok throughout the season, giving fans an inside look at the Yankees like never before.


Baseball content is very popular on TikTok, with over 58 billion views for #baseball to date. All year-round, the global community of baseball fans come to TikTok to react and engage with the teams and players they love, while connecting with other fans around the world. From the minor leagues to the major leagues, baseball teams are engaging both die-hard and new fans on TikTok in fun and unique ways by showcasing the passion, authenticity, and real stories of the game.

As an "Official Partner" of the New York Yankees, TikTok will be seamlessly integrated into every Yankees game with prominent branding throughout the stadium. From home plate signage to outfield video boards, TikTok's presence will be felt by fans at every turn.


But that's not all. TikTok and the Yankees are teaming up to deliver an elevated fan experience with two dedicated TikTok Days at Yankee Stadium. Mark your calendars for August 20 (Yankees vs. Boston Red Sox) and September 23 (Yankees vs. Arizona Diamondbacks) as these special days will feature exclusive TikTok integrations, including limited-edition merchandise and exciting moments with popular creators.


Fans can look forward to a treasure trove of behind-the-scenes clips, player interviews, and memorable highlights that will keep them engaged and entertained throughout the season. Whether you're a die-hard Yankees fan or simply love the thrill of baseball, TikTok's expanded partnership with the New York Yankees and the YES Network promises to deliver an immersive and unforgettable fan experience.


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