TikTok and Disney partner on content hub and ad product.
TikTok has announced a partnership with Disney that includes a dedicated content hub and a publisher partnership for TikTok's premium ad product, Pulse Premiere.
The content hub will be a one-stop shop for Disney fans on TikTok, where they can watch videos from Disney's brands, create their own with Disney's music and special effects, play Disney-themed trivia, and collect "Character Cards" of their favorite characters.
The publisher partnership will make Disney one of the first major media companies to offer Pulse Premiere ads, which are non-skippable ads that play before premium videos on TikTok.
The deal is a major coup for TikTok, as it shows that the company is able to attract even the biggest brands in the world. It's also a good sign for Disney, as it shows that the company is willing to experiment with new ways to reach its audience.